Oinam Notes

Tit-bit, wiki-ish, data, learnings, and observations.

Writing in Business

Good writing is a business advantage.

Good writing is a business advantage for a few key reasons.

  1. It’s unique. Not many people/companies have access to good writers. If you do, you have the advertising equivalent of a more powerful engine in a racing car.
  2. Definitional writing informs people of what a brand is or what it sells and why it’s better and why you need it. Can you really succeed without that?
  3. Demonstrations show how things work and helps people believe in the verities and realities off a product or service. In a unique, memorable and ownable way.

Superior writing skills are one of two things that separate novice from experts. Here are the criteria that are generally most important:

A common mistake is to be clever about organization, relationships, and their logic. Don’t do that. People do this as a weak form of manipulation, but strong communicators will tear it apart.